Case Study- General Assembly Jamathon Event

General Assembly Jamathon Event

The Challenge

How can we leverage the roll-out of free public wifi along Market Street and in public spaces to improve the city experience?

The Approach

The Problem

Bridging the digital divide, focusing specifically on public school students who might not otherwise have access to it.

The Solution

SF SMART - Educational scavenger hunt app which leverages free wifi to offer public school students access to the city in a fun and educational way

SF Smart Mobile App Paper Prototype

The Process

After breaking into teams, we began brainstorming by getting out of the building for inspiration. We walked Market Street and discussed ideas for utilizing the wifi in a manner that would improve the city experience.


Some assumptions we were told to apply included

‣ People know it exists 

‣ People can access it easily 

‣ It works


We considered the concept in the parameters of ...


People in San Francisco have a problem with ____________________. 

Our idea leverages free public wifi to address this problem by _____________________. 

The main group(s) of people who will benefit from our solution will be _____________.

The primary civic or business goal our solution addresses is______________________. 

The primary user goals our solution supports are ________________________.

Primary Users


We decided to focus our solution on bridging the digital divide. We wanted to focus on public school students who might not otherwise have access to wifi to the extent that other students do on a regular basis. This developed our user scenario.



User Benefits 


The SF SMART Educational Scavenger Hunt app leverages free wifi to offer public school students access to the city in a fun and educational way. The app benefits students by building relationships across different racial, linguistic, and economic backgrounds along with fostering communication and problem solving in a real time experience.


Benefits to San Francisco as a city include improving education for less priviledged students who in turn end up more vested in the city itself which results in a long term investment in the city overall.




User Scenario


The user scenario was then developed. Teachers would utilize the administrative interface of the app to plan out the route for the scavenger hunt prior to kickoff. Students would then leave the school to head to Market Street using public transportation to begin the event.


After breaking into staff lead sub-groups, students would begin interacting with the app to complete the scavenger hunt tasks assigned. Tablets supplied by the school would access the free wifi. Tasks would require visiting historical landmarks and other educational locations. Students would be able to check-in at each task location, answer the questions assigned/complete the tasks and submit photos for proof which will later be compiled into a gallery to be shared with their guardians at home.


Accessibility would be addressed by including audio bits in various languages for each task in order to consider different physical and linguistic limitations some students may face. After the scavenger hunt is done, students return to the school. A summary of the day's events would be printed for all to take home. A digital summary and gallery link would also be emailed to families of the students to encourage further communication at home about the day's events.


We then worked to produce the paper prototype to highlight key screens and touchpoints of the mobile app.

The presentation was also drafted to include the following:


‣ Opportunity 

‣ Solution overview 

‣ Our users’ story 

‣ Key screens / pages (interface sketches) 

‣ Technical considerations & strategy 

‣ What’s next

Design Studio Group Activity


Our group participated in a design studio when it came to drafting the prototype for the mobile app. We held mulitple rapid sessions where we spent time apart drafting concepts.


We would then return as a group to offer design critique to the ideas and iterate and refine our concepts. We ended the design studio by converging our ideas into the final prototype for the day.


Design Studio Session Steps


1. Define the problem

2. Diverge 

3. Critique 

4. Iterate/refine

5. Converge


Some of the key screen sketches from the paper prototype


Our team was awarded as the category winner for Greatest Social Benefit as voted on by the staff and instructors.


Criteria: Completeness of solution, process and delivery.

Next Steps


When presenting our work, we listed the following as potential next steps for the SF Smart app:


  • Build out content overall

  • Expand to everyone - tourists and locals

Jamathon - General Assembly Event

© 2016 by Diana Muina