Diana Muina

Creative beyond Constraints, Focus on Functionality
Experience
Product Marketing Manager | UX Designer - OrthoFi, Software as a Service 

September 2016 - Present

I currently work within the Product Team covering responsibilities including:

Product Marketing including deliverables such as:
• Buyer Persona Generation
• Buyer Experience Maps and VOC sessions
• Market Research including Competitive Analysis
• Product Briefs and Content Generation


Release Management including deliverables such as:
• Go to Market Strategy
• Content Marketing for various communications/channels
• Collaboration with Downstream Marketing on Market Growth and Retention
• Collaboration with Downstream Marketing on generating design assets
• Sales Team Enablement through demos and asset generation


Product Strategy including deliverables such as:
• User Research
• Usability Testing
• Collaboration with Sales/Product teams for industry events/conferences
• Mockups and Working Prototypes
• Content Strategy
 

Freelance - UX Designer and Product Strategist  

December 2015 - Present

User Research including deliverables such as:
•Assumption and risk assessments
•Persona generation

•Affinity maps

•Empathy maps
•Journey maps
•User interviews- interview responses analyzed for trends
•Usability Testing - on the current product for insights
•Contextual inquiry at practices/headquarters

Design Iteration/Design Studio including deliverables such as:
•Design concepts/iterations
•Storyboards
•Sketches
•Sitemaps
•User flows
•Navigation or IA changes
•Annotated wireframes
•Working prototypes 

Testing and Validation including deliverables such as:
•Design improvements and/or changes
•Updated wireframes and updated prototypes for further testing
•Annotated wireframes for development

 

Sample client projects can be found under my UX Portfolio.

Product Marketer- Hannon Hill, Content Management Software   

11/2012 - 05/2015

​Led content marketing efforts including blogging, press releases, email campaigns, and monthly client newsletters.


•Managed partner demos along with client-focused case studies and webinars.
•Conference Head for the Annual Cascade User Conference

Throughout my marketing experience, I contributed to improving the user experience through
•user research via competitive and comparative research
•persona generation
•content strategy efforts
•product development planning with the team

I spoke to clients in order to find out their pain points and needs when it came to promoting and developing the product.

 

Marketing Coordinator - Kennesaw State University, Higher Education 

01/2011-10/2012

Marketing KSU career services including class presentations, career fairs, employer information tables, and resume workshops through various promotional materials. I also supervised and trained career services student assistant workers.

Through working with students, alumni, and staff members, I was able to identify how to promote career services as part of the entire user experience of supporting students during enrollment, graduation, and post-education

 

Scholarship Coordinator and Membership Administrator - Metro Atlanta YMCA

04/2008 - 08/2010

​Managed those applying through the Financial Assistance Program through 
•daily communication efforts including direct calls, reward letters and in person meetings at the branch
•processing and assessing scholarship applications for approval
•allocating scholarship funds for those who qualified towards programs and summer camp 

Responsible for monthly budgets allocated for scholarships along with helping promote funding for the Partner With Youth Scholarship program via events throughout the year.

 

Education

 

General Assembly

UX Design Immersive 

San Francisco, CA

Fall 2015 - Graduated

 

BLOC

UX Design Program

San Francisco, CA - Online

2014-2015

Kennesaw State University

B.A. of Business Administration

Kennesaw, GA

08/2001-12/2005

 

 

 

DESIGN


Wireframes
Prototypes
Content Strategy
Sitemaps
Information Architecture
User Flows
Style Guides
High-fidelity mockups

 

RESEARCH


Persona Development
User/BuyerJourneys

VOC Sessions
Empathy Maps
Usability Testing
Heuristic Analysis
Competitive Analysis
Survey Development
Data Analysis
Contextual Inquiry
Mental Models

 

SYNTHESIS


Card sorting
Affinity Mapping

 

SOFTWARE


Adobe Illustrator
Sketch
InVision
Axure

HubSpot

Keynote

Balsamiq

 

CODING


Working knowledge of
HTML & CSS

 

SOCIAL MEDIA

 
Facebook
Twitter
Instagram
Youtube


FINE ART


Painting (watercolors and acrylics)
Drawing

© 2016 by Diana Muina